How we add value
At Howard Baines our objective is simple: to use our extensive knowledge, experience and unique approach to UX to create outstanding user experiences and interactions to deliver the best possible business improvements.
Collaboration and tight integration is key to our success and we work closely alongside your existing teams to both optimise your user experiences and promote a user centric business culture.
Real business benefits
We examine the interactions between your organisation and its stakeholders (customers, shareholders, employees, members, suppliers and followers), paying particular attention to the touch points that shape the user journey. We then look at how we can optimise each user experience and measure the improvements in commercially focused metrics such as revenue, conversion, retention, satisfaction, service costs and productivity to demonstrate a tangible ROI. Finally we work with you to implement the changes and realise the intended ROI.
A lasting legacy
Having addressed the key UX challenges within your business you will have taken major steps towards achieving that important user centric culture and as part of our UX legacy we will show you how to embed our UX lifecycle methodology within your existing service and system development processes to achieve a long term and sustainable self sufficient UX approach - putting you fully in control of your user experiences in the future.
With technology and software in particular playing a huge part in underpinning our user experiences, whether you build your own systems, develop or sell software, or customise other peoples systems, Howard Baines can show you how a UX centric approach can have a dramatic effect on your success and deliver real business improvements. Get in touch to find out more
Our clients









Our clients
Reuters
DowJones
Serco
Bupa
Pinsent Masons
NHS
Haymarket
Incisive Media
Adobe
Why choose us
1. Trusted Advisor
We invest time understanding our clients business needs and objectives and use this knowledge to build long term relationships based on trust and value.
2. Unique Approach
Our holistic approach to user experience creates unique results for our clients, typically exceeding their expectations.
3. UX Lifecycle
Provides our clients with a proven methodology for integrating UX within their core business activities with our support and guidance every step of the way.
4. Teamwork
We believe in teamwork and aim to deliver our services as an integrated component of our client’s existing product development teams.
5. Tangible Results
We understand the commercial pressures of life and work with clients to demonstrate real and tangible results from their investment in user experience optimisation.
6. Transfer of Knowledge
We see knowledge transfer as a key part of any long term client engagement and we are committed to helping clients become more self sufficient.
